Öbe Form + Function
BRAND IDENTITY, NAME GENERATION, PACKAGING DESIGN, PRODUCT DESIGN, NEW PRODUCT DEVELOPMENT
Öbe Form + Function was created as a parent company for a new microwave cooking product range supported by The Essex Innovation Programme. This early stage start-up business came to the programme with one prototype egg shaped product and needed help to realise the possible commercial potential.
French Creative were briefed to develop several concept design options that would appeal to different consumer groups. Alongside the product and packaging further complimentary products were explored including a condiment range that could give the brand further exposure and repeat purchases.
French Creative also developed a presentation document that could be used during sales discussions.