St Clare Hospice
BRAND IDENTITY, FUNDRAISING AND LOTTERY, CLOTHING, SHOP FACIA, INTERIOR AND EXTERIOR SIGNAGE, POSTERS, STATIONERY, BRAND MANUAL.
"The decision had been taken that the St Clare Hospice branding needed to change; how radical to be we weren’t sure, especially as a small, local charity where spending money on branding is typically seen as a waste of money. Carol stood out immediately from the suppliers we considered for her breadth and depth of experience; for her creativity and originality; and the trouble she had taken to understand the hospice sector and show a genuine care for the cause. Our confidence was well-founded. Carol very quickly became an integral part of the project team, working on a web development project as well as branding.
All initial brand concepts displayed flair and imagination and the chosen concept truly captured the essence of who St Clare is and what St Clare does. Her brand solution, combined with her passion, enthusiasm and wisdom, were instrumental in making the journey of radically rebranding a small, local charity, with thumbs up from all key stakeholder groups, a smooth ride!"