The Icery
NAMING, RE-BRAND AND PACKAGING
The Icery started out life as 'The Biscuit Jar' mainly creating biscuit gifts and wedding favours. However, it was clear that the name and branding was not suitable for the more corporate and diverse clients the business was starting to attract. French Creative was asked to develop a more sophisticated brand style that would enhance their bespoke hand-iced biscuits. Initially the new brand has been launched on a range of labels for the biscuit tins and bags with further specialist packaging to be developed in the near future.